I led the UX/UI redesign of Golf Zibatá’s website in Querétaro, Mexico, aligning the digital experience with user acquisition and membership growth goals. By restructuring the information architecture, clarifying pricing, and optimizing conversion flows, I delivered a modern platform built to support long-term revenue growth.
2025
UX / UI Designer
Lead Designer
UX / UI
Website Design
Opportunity for Strategic Redesign.
Golf Zibatá’s digital presence did not fully support its growth objectives. Inconsistent information architecture and unclear pricing communication limited its ability to inform, engage, and convert potential members.
Designing for Growth.
The solution centered on transforming the website into a strategic acquisition tool. I redefined the content hierarchy, simplified pricing communication, and optimized key conversion points to create a seamless journey from exploration to membership inquiry.
UX Process & Strategic Execution.
Audit & Diagnosis
I began with a comprehensive audit of the existing website to identify usability issues, structural gaps, and missed conversion opportunities. This analysis revealed friction in membership clarity and weak conversion pathways that limited acquisition potential.
Research & Persona Development
Through competitor benchmarking and user research, I defined key user profiles and behavioral patterns. Insights showed that users prioritized pricing transparency, scanned content before engaging deeply, and expected a digital experience aligned with the club’s premium positioning.
60% of participants struggled to understand membership options at first glance. This finding directly informed the restructuring of membership content and pricing visibility across the site.
Information Architecture
Guided by research, I redesigned the site map and content hierarchy to prioritize membership tiers, clarify benefits, and streamline navigation toward inquiry actions.
Wireframing & Validation
Low-fidelity wireframes and sketches were developed to test layout structure and conversion flows. A usability study validated hierarchy improvements and helped refine clarity before moving into high-fidelity design.
UI System & Final Execution
The final interface translated the brand’s premium identity into a cohesive digital system. Typography, spacing, and visual hierarchy were intentionally crafted to reinforce exclusivity while maintaining usability and conversion focus.
I led the UX/UI redesign of Golf Zibatá’s website in Querétaro, Mexico, aligning the digital experience with user acquisition and membership growth goals. By restructuring the information architecture, clarifying pricing, and optimizing conversion flows, I delivered a modern platform built to support long-term revenue growth.
2025
UX / UI Designer
Lead Designer
UX / UI
Website Design
Opportunity for Strategic Redesign.
Golf Zibatá’s digital presence did not fully support its growth objectives. Inconsistent information architecture and unclear pricing communication limited its ability to inform, engage, and convert potential members.
Designing for Growth.
The solution centered on transforming the website into a strategic acquisition tool. I redefined the content hierarchy, simplified pricing communication, and optimized key conversion points to create a seamless journey from exploration to membership inquiry.
UX Process & Strategic Execution.
Audit & Diagnosis
I began with a comprehensive audit of the existing website to identify usability issues, structural gaps, and missed conversion opportunities. This analysis revealed friction in membership clarity and weak conversion pathways that limited acquisition potential.
Research & Persona Development
Through competitor benchmarking and user research, I defined key user profiles and behavioral patterns. Insights showed that users prioritized pricing transparency, scanned content before engaging deeply, and expected a digital experience aligned with the club’s premium positioning.
60% of participants struggled to understand membership options at first glance. This finding directly informed the restructuring of membership content and pricing visibility across the site.
Information Architecture
Guided by research, I redesigned the site map and content hierarchy to prioritize membership tiers, clarify benefits, and streamline navigation toward inquiry actions.
Wireframing & Validation
Low-fidelity wireframes and sketches were developed to test layout structure and conversion flows. A usability study validated hierarchy improvements and helped refine clarity before moving into high-fidelity design.
UI System & Final Execution
The final interface translated the brand’s premium identity into a cohesive digital system. Typography, spacing, and visual hierarchy were intentionally crafted to reinforce exclusivity while maintaining usability and conversion focus.
I led the UX/UI redesign of Golf Zibatá’s website in Querétaro, Mexico, aligning the digital experience with user acquisition and membership growth goals. By restructuring the information architecture, clarifying pricing, and optimizing conversion flows, I delivered a modern platform built to support long-term revenue growth.
2025
UX / UI Designer
Lead Designer
UX / UI
Website Design
Opportunity for Strategic Redesign.
Golf Zibatá’s digital presence did not fully support its growth objectives. Inconsistent information architecture and unclear pricing communication limited its ability to inform, engage, and convert potential members.
Designing for Growth.
The solution centered on transforming the website into a strategic acquisition tool. I redefined the content hierarchy, simplified pricing communication, and optimized key conversion points to create a seamless journey from exploration to membership inquiry.
UX Process & Strategic Execution.
Audit & Diagnosis
I began with a comprehensive audit of the existing website to identify usability issues, structural gaps, and missed conversion opportunities. This analysis revealed friction in membership clarity and weak conversion pathways that limited acquisition potential.
Research & Persona Development
Through competitor benchmarking and user research, I defined key user profiles and behavioral patterns. Insights showed that users prioritized pricing transparency, scanned content before engaging deeply, and expected a digital experience aligned with the club’s premium positioning.
60% of participants struggled to understand membership options at first glance. This finding directly informed the restructuring of membership content and pricing visibility across the site.
Information Architecture
Guided by research, I redesigned the site map and content hierarchy to prioritize membership tiers, clarify benefits, and streamline navigation toward inquiry actions.
Wireframing & Validation
Low-fidelity wireframes and sketches were developed to test layout structure and conversion flows. A usability study validated hierarchy improvements and helped refine clarity before moving into high-fidelity design.
UI System & Final Execution
The final interface translated the brand’s premium identity into a cohesive digital system. Typography, spacing, and visual hierarchy were intentionally crafted to reinforce exclusivity while maintaining usability and conversion focus.